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Case Study · Active Repositioning

Gen Cassel · Wilshire Complex

A repositioning in progress: exterior, roof, corridors, and restrooms executed by Geneva’s in-house construction team.

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Asset Class
Retail / Exec Suites
Market
Casselberry, FL
Total SF
70,942
Acquired
2/2023
Purchase Price
$4,000,000
Price / SF
$56
Current Yield
12.0%

Value creation you can watch happen.

Acquired in February 2023 at $56 per square foot, Gen Cassel is being repositioned floor to ceiling by the same in-house team that underwrote the deal: full exterior repaint, new roof, renovated corridors, and rebuilt restrooms, all under Geneva’s Florida CGC #CGC1518521 while the asset distributes a 12.0% current yield.

Gen Cassel exterior at acquisition
Before
Gen Cassel exterior after in-house repositioning
After

Exterior

Gen Cassel rear elevation before repaint
Before
Gen Cassel rear elevation after in-house repaint
After

Exterior · rear elevation

Gen Cassel restroom during demolition
Before
Gen Cassel restroom rebuilt with new tile and fixtures
After

Restrooms

Gen Cassel corridor before renovation
Before
Gen Cassel corridor after new paint and carpet
After

Corridors

The work, mid-flight.

Gen Cassel exterior mid-repositioningRoof replacement in progressRestroom mid-renovation

Active holding. Purchase figures per Geneva Performance Overview, September 2026. Information presented as of September 2026. The information presented above represents the historical experience of certain real estate assets owned by our sponsor or its affiliates that have yet to experience realized exit. You should not assume that you will experience returns, if any, comparable to those experienced by investors in such assets. Past performance is not indicative of future results.

Past performance is not indicative of future results. This is neither an offer to sell nor a solicitation of any offer to buy any securities. Unless otherwise indicated herein, all information is current as of the date specified. Investing in the Fund contains risks, including the risk of loss of your entire investment. The Fund may not be suitable for all investors, and an investor should contact pertinent tax, legal, and financial advisors prior to investing in the Fund. Geneva Income Opportunity Fund I LP does not own the properties presented on this website.